Social media research for social and behavioral change: We study societal undercurrents in digital media networks.
New Momentum is specialized in digital action research: we study societal undercurrents on social media and develop campaigns to shift knowledge, attitudes, and behaviors.
We combine research, advocacy, and media campaigns to drive social and behavioral change through social media. Digital action research also allows us to map societal trends, develop strategies with online creatives, and monitor the impact of campaigns.
Our mission is to strengthen digital democracies by empowering citizens and ensuring technology benefits society. The New Momentum Foundation fosters transparency and knowledge-sharing, collaborating with academic and grassroots communities to advance this mission.
